Sony enters EV market alongside concept car called Vision-S
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Sony enters EV market alongside concept car called Vision-S

Sony enters EV market alongside concept car called Vision-S

The tech giant from Japan just surprised everyone with the announcement of their first electric vehicle. They call it the Vision-S. It was just a concept sedan at the time of CES however now Sony says that it is “currently under development for public road testing this fiscal year.”

Sony is already well rebounded for their sensors which are being used by many companies around the globe. Sony is going to use 33 different sensors in its Vision-S. It will have multiple widescreen displays, 360 Audio and always-on connectivity. They also have acquired some bits of tech. from BlackBerry and Bosch. The Vision-S is powered by a completely new designed platform. The platform is engineered by Magna.

The outlook of the Vision-S gives strong Tesla & Porche vibes. However, from the inside, the huge dashboard screen resembles the Chinese Byton. The vehicle also offers two rear-seat screens for the rear passengers.

This prototype embodies our contribution to the future of mobility,” Sony CEO Kenichiro Yoshida said.

The company announced the car at the tail end of its CES press conference, where it also unveiled the logo for the upcoming PlayStation 5. Sony only spent a minute or two discussing the car before ending the press conference, too, and so it left tons of questions unanswered. Does Sony (or Magna) intend to put this into production, or is it just meant to be a reference car? Will Magna let other companies build their own prototypes or reference cars on the platform?

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Sony also announced that its successful image sensor division also seems to be making investments into technologies that are adjacent to self-driving, including LIDAR and Time-of-Flight cameras. Below, find a bit from the company’s press release about how it describes those investments.

CMOS image sensors which achieve high sensitivity, high definition and high dynamic range while also suppressing LED flicker*3 to deliver accurate object recognition, even in situations where conventionally detection has been difficult.

Solid-State LiDAR which uses highly accurate distance measurement to gain a precise 3D grasp of real-life spaces.

Sensor fusion technology which merges the capabilities of sensors of varied attributes to enable early and accurate recognition, even in challenging conditions such as fog, backlight and night-time driving.

Time-of-Flight (ToF) in-cabin sensing solutions use distance measurement technology to detect and recognize people and objects inside the car. This information is used to provide an optimized infotainment system with intuitive interfaces such as gesture control and improve safety and comfort inside the vehicle

Sony enters EV market alongside concept car called Vision-S, Sony enters EV market alongside concept car called Vision-S, Sony enters EV market alongside concept car called Vision-S, Sony enters EV market alongside concept car called Vision-S, Sony enters EV market alongside concept car called Vision-S, Sony enters EV market alongside concept car called Vision-S.

Sony enters EV market alongside concept car called Vision-S
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